Posted by: corim2010 | October 5, 2012

I Am a Princess

A friend of mine posted this video on her Facebook this morning. I found this very intriguing. One of my classmates posted a little while back about gender roles within Disney movies. It is generally agreed upon that the women in Disney films play to the social norms of helpless domestic women who need the support of a man. However, this campaign by the Disney company seems to be emphasizing the good human traits of their characters such as their kindness to others and honesty, rather than their position within the gender spectrum. The video also showcases real girls, who are shown doing what ever it is that they want to do, whether it be riding a dune buggy, fixing a car with your dad, presenting a science project, or playing dress up. This video makes an effort to represent all girls of all nationalities and backgrounds, saying that they all can be “princesses.” With this video, Disney is encouraging girls to be leaders: do what’s important to them, stand up for yourself and others, and being loyal and trustworthy. Perhaps one of the most shocking moments in this piece that really drives home Disney’s effort is when the voiceover says, “I have heard I’m beautiful, but I know that I’m strong.” This emphasis on overlooking beauty for inner strength really shows that Disney is trying to break past their norms and reach out to all girls. I would like to know your opinions on this campaign and how you think this new found outlook will affect the Disney company in the future.


  1. I think it’s great! It sort of tags along with an earlier post about the way Disney has portrayed women. I grew up watching these movies (as many of us did) and now I do see some of the ways Disney has wrongly shown the role of women in society but at the same time I am always aware that there are some very good things about each princess. There are several posts on tumblr that point out things that people can learn from the princesses (I’ll try and find a couple and post them here). It also reminds me of another story, although it isn’t Disney: A Little Princess. It’s basically the same message as this ad: every girl is a princess, because there is no set standard anymore, we can do whatever we want, but be kind, brave, strong, etc.

    Thanks for posting this! It’s pretty awesome 🙂

  2. I LOVED how it never ever talked about a princess meaning crown, dress, glitter, or anything of that nature. As you already mentioned, it simply portrayed girls of all shapes and sizes doing all sorts of activities. It emphasized that a princess is nothing external, it’s all in you and how you shape yourself as a person.

  3. When I was watching my first thought was that I would love to share this video with a lot of girls that I know. I grew up on Disney movies and fairy tales because in a cold world it is nice to dream and believe in BIG things! It was nice to see different stories in this video of girls doing what they love and growing up with ambitions. Seeing the princesses in the movies made me want to be THEM. However, seeing these princesses of the real world just makes me want to be MYSELF. Thank you for sharing this video! Truly inspired.

  4. I agree with the posts above. I definitely wanted to be a “princess” growing up as did my younger sisters too. However, I was clearly to young to realize I was already “conforming” myself and falling into a social norm. I think Disney is now starting to realize that in the past they have portrayed women in somewhat negative light. I absolutely love this video because it also encourages women leadership by showing that women can do what they want to do not just what they should/are expected to do and act like. I definitely support this new outlook and believe it is a step in the right direction for young girls (of all backgrounds, nationalities, etc.) aspiring to be future leaders in society.

    Thank you for sharing this!

  5. I really enjoyed this video! I grew up watching Disney princesses with my sister and we always loved that they dreamed big. It wasn’t about the fancy dresses or the glitzy crowns, but the fact that they were strong, honest, kind, and many other great things. Disney has definitely gotten some flack over the years for their portrayal of women, but the critics often fail to notice that these female characters have some redeeming qualities as well. It was nice to see this video bring some of those qualities to light.

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