Posted by: beccamariej | October 24, 2012

Cascade Kitchen Commercial

Okay so there seems to be a trend with posts about how women are depicted in the media. I figured I might as well share my thoughts on a commercial I seem to see all the time lately.

Every time I see this commercial I get more annoyed with it. It shows a couple bickering over whether the cupcake tin needs to be scrubbed before being put in the dishwasher. The woman says it should be but the man says it isn’t necessary. What really gets to me is that the woman says “I’ve washed plenty of cupcake tins in my day” and it’s obvious that she’s spent plenty of time in the kitchen, however, the man ends up being right and the woman is shown walking away in a fit of annoyance. As much as I like seeing the man as having some kitchen/cleaning knowledge, the whole thing just rubs me the wrong way because it clearly shows the woman being ‘put in her place’ by a man…I don’t know, maybe I’m reading a bit too far into it, but that’s just something that irks me. What do you guys think?


  1. This is really interesting! It reminded me of this clip:

    It highlights the currant cultural norms, and that they have remained pretty much the same for a hundred years. With the exception of, “maybe even a man or two” as they throw in.

  2. I see so many commercials like these lately where the women is doing the cleaning or the cooking and it’s upsetting to see that the social norm is still that women belong in the home. And to keep portraying this idea in the media isn’t going to help because it is just going to reinforce the norm of women in the home. It creates a vicious cycle because society sees women as the homemaker and this influences the norms which then encourages the media to keep portraying women the same way.

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