Posted by: beccamariej | November 27, 2012

Gender-swapped Children’s Toy Catalogue in Sweden


The latest holiday catalogue released by Sweden’s toy retail chain Top Toy is making some buzz for breaking the gender-role stereotypes in its product pages, which features girls with Nerf guns and boys with doll houses and Hello Kitty. According to Jezebel, Top Toy’s gender-swapped catalogue may have been inspired in part by the widespread debate over the issue of gender equality that has been ongoing for the past few years in the Scandinavian nation.

here is a link to the entire article: [x]

I think it’s a great way to change social ideologies: start teaching the kiddies that it’s okay for a girl to use the nerf gun and the boy to use the vacuum!

What do you guys think?

*note* — I know that this doesn’t show women in leadership but it’s a start to changing what we see as typical gender roles, reminded me of the quote we’ve mentioned numerous times: “You can’t be what you can’t see.” — Marian Wright Edelman


  1. Reblogged this on finding development and commented:
    So happy some companies are doing this! I actually remember the day I realized that I didn’t have to like the colour pink just because I was a girl. It was eye-opening and toy catalogues and stores did nothing to support that.

  2. Reblogged this on A Day in the Life and commented:
    So awesome! I love this – what are “girl toys” and “boy toys” anyways?

  3. Change is happening slowly but surely and to be honest this class has helped me to look at certain things differently then before such as the media. I have become more aware how adds can impact children and send them a message about what role they have are seen having in today’s society. I was so happy when I saw this picture. Even though we might not see or experience change each day it is present and starting =)

  4. I think this is great. Much like what was said above, I remember growing up with my favorite color being blue and that being really weird to people. I was also thinking about how there are gender neutral colors, like yellow, which are commonly used for babies. When I was younger I didn’t understand the point of giving babies yellow blankets instead of pink or blue. Obviously as I’ve aged that view has changed, but it’s just great to see that someone out there is taking the initiative in the media when it comes to telling children what they should be playing with.

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